The target audience for the movie trailer I am going to be producing I would say is the 'general movie goer'. This refers to the typical audience that would go to a cinema to watch newly released films; however, this excludes children that would go to watch Disney or DreamWorks animated movies and films of that genre.
I would say the average movie goer is aged between 15 and 35, as this is a wide range I am going to have to find ways to appeal to the masses when developing my trailer. From the survey I conducted I have gathered a rough idea of what people in this age group look for when seeing a movie trailer and what keeps them entertained whilst viewing them.
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