This trailer for The Lone Ranger has a very traditional layout showing the two main protagonists in the fore ground in front of explosions or something that raises questions to anyone viewing the poster, such as "why are there explosion?".
They have shown Johnny Depp and Armie Hammer as these are extremely popular actors and are also the main individuals in the movie.
the poster as a whole looks like it supposed to be displayed on some sort of rough paper as they would have used this in Western times, the writing is the same as it looks like it has been written in a old style font and the entire poster does a good job of looking like it should be in western times.
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